Value: 20 credits (10 ECTS)
Marketing Management aims to explore marketing theories and key concepts.
Students will explain and use conceptual frameworks for understanding marketing phenomena and develop an ability to identify actions that help organisations achieve superior results through marketing related activities. Where necessarily, students will allow to apply, in a risk-free environment, the strategic concepts of marketing and to test real strategies in a modelled competitive space using simulation.
On completion of this module, the successful student will be able to analyse the marketing environment and interpret its impact on the marketing mix of a given organisation.
Type of Examination
- 100% Coursework