Dr Mark McPherson

ROLE: Associate Professor in Marketing
Module Leader: Marketing Management

Biography and Qualifications

Mark has been teaching Strategic Marketing, as well as, Marketing Management for a number of years in undergraduate, graduate and executive education programs – MBA and Chartered Institute of Marketing (CIM).

He holds a Doctorate in Ethnic Entrepreneurship, MA in Marketing Management, MBA in Corporate Strategy, Undergraduate Degree, and a PGCFE. Mark is a Chartered Marketer with the CIM, and holds Member status with both the CIM and Institute of Direct Marketing (IDM).

In addition to his teaching career, Mark has a number of years experience within various service sectors and has consulted to a number of ethnic SMEs. His research interests are Ethnic and Islamic Marketing, Services Marketing, and Marketing Strategy. He has research published in journals, and presented at UK and International conferences.

 

Publication Feed

  • Identity and difference - re-thinking ethnic entrepreneurship. McPherson, Mark (2008) Identity and difference - re-thinking ethnic entrepreneurship. In: 31st ISBE National Conference, 5 - 7 November 2008, Belfast, Northern Ireland.
  • Perspectives on entrepreneurial activities of UK based second-generation South Asians. McPherson, Mark (2004) Perspectives on entrepreneurial activities of UK based second-generation South Asians. In: 13th Nordic Conference on Small Business Research, 10-12 Jun 2004, Tromso, Norway.
  • A comparison of marketing practices: perspectives first and second-generation UK South Asians. McPherson, Mark (2007) A comparison of marketing practices: perspectives first and second-generation UK South Asians. International Journal of Consumer Studies, 31 (2). pp. 174-186. ISSN 1470-6423
  • HRM practices and systems within South-Asian small businesses. McPherson, Mark (2008) HRM practices and systems within South-Asian small businesses. International Journal of Entrepreneurial Behaviour & Research., 14 (6). pp. 414-439. ISSN 1355-2554
  • Types and impacts of BME businesses. Lyon, Fergus and Baldock, Robert and McPherson, Mark and Ekanem, Ignatius U. and Ellis, Catherine-Anne and Bertotti, Marcello and Sepulveda, Leandro and Oyelere, Michael (2007) Types and impacts of BME businesses. Project Report. South East England Development Agency.