Value: 20 credits (10 ECTS)
Business Strategy concerns those actions that determine whether an organisation survives, prospers or dies, and our focus in this course is on understanding the strategy process to understand how firms achieve and sustain competitive advantage. Successful strategy design and implementation requires an understanding of the firm's external environment and its internal resources and capabilities.
It also requires an integrated view of the firm that spans functional areas such as operations, marketing, and finance and, as such, this course will build on and integrate learning from other MBA modules. A central aim of this course is to achieve a balance between theory and practice and to use strategic tools to address the level of complexity and uncertainty facing organisations.
On completion of this module the successful student will be able to understand the concepts and theoretical ideas and empirical research findings which underpin the study and management practice of strategy.
Type of Examination:
- Coursework 100%